The Annual Yogi Bear's Jellystone Park™ Symposium and Trade Show
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Speaker Trent Hershenson

Hershenson PhotoTrent Hershenson joined Leisure Systems, Inc. (LSI) in June of 2018 as the company’s Vice President of Marketing. As Vice President of Marketing, Trent leads the creation, development, and execution of all brand and national marketing strategies and tactics for Yogi Bear’s Jellystone Park™ Camp-Resorts. He also continuously partners with and provides marketing guidance to all of the individual park locations in order to help them maximize the effectiveness and efficiency of their individual marketing efforts. Prior to joining LSI, Trent managed national marketing campaigns for many of the world’s most valuable family entertainment brands. After earning his MBA, Trent joined Warner Home Video and marketed a diverse portfolio of brands including Scooby-Doo, Mary-Kate & Ashley Olsen, Teletubbies, and Marvel Comics and DC Comics animated properties. He then spent several years in the video game industry overseeing the global marketing of Disney and Pixar brands such as Finding Nemo, The Incredibles, Disney Princess, and Power Rangers. Before joining Leisure Systems, Trent also spent several years leading regional marketing initiatives for startup companies such as Wake Nation, non-profit organizations such as the University of Cincinnati Carl H. Lindner College of Business, and billion-dollar firms such as T-Mobile. Trent earned his BA from the University of Miami (FL) and his MBA from the University of Southern California.


Session Information

November 9, 2021 - 2:15 pm - 3:15 pm
Jellystone Park Marketing Strategies
The effectiveness of your marketing activities primarily depend upon on how well you can communicate a compelling message to the correct target market. Whether you’re trying to improve the impact of your website, brochure, social media channels, paid advertising campaigns, or your promotional offerings, the challenge remains the same. Learn ways to hone your message, reach the consumers most likely to purchase your offerings, and improve your overall marketing efforts. Bring your questions to ask the LSI Marketing team.

Jellystone Park Photos